The best gift you can give for Christmas is hope. That’s what UNICEF ​​thinks, and in this Christmas campaign we wanted to promote their large disaster warehouse and the work that goes on around the clock, year-round to deliver life-saving supplies to children around the world.

With the realization that the Christmas of 2022 would be extra tight on money, a great deal of transparency was required to show where the donors’ money is going. We wanted to let the donors in behind the scenes, and a lot of material was available from UNICEF’s own ”santa’s workshop” – the world’s largest disaster warehouse. Together with images of the benefits the gifts make around the world, we wanted to show UNICEF’s conviction that all children deserve a ”god fortsättning”.