Boundless Swedish Design – Branding the Swedish Furniture industry Creative direction Art direction The Swedish wood and furniture industry, known for its innovative design and commitment to sustainability, sought to solidify its global leadership position. To achieve this, we developed "Boundless Swedish Design," a comprehensive brand platform designed to resonate with [...]

PlayStation – A Media First Creative Creative direction Art direction PlayStation launched its latest brand campaign "Feel it now on PS5" which aimed to convey all the emotions and excitement that a really good PlayStation game creates. With PlayStation's connection to football games and culture, and with the understanding that the [...]

H&M x Justine Skye Creative direction Art direction Film In the fall of 2019 H&M collaborated with the singer-songwriter Justine Skye to create her first capsule collection for the fashion giant. With her audience mostly on Instagram the campaign was tailored for that kind of placement to meet the high expectations [...]

UNICEF – Christmas Campaign Creative direction Art direction Film The best gift you can give for Christmas is hope. That's what UNICEF ​​thinks, and in this Christmas campaign we wanted to promote their large disaster warehouse and the work that goes on around the clock, year-round to deliver life-saving supplies to [...]

Enter the mind of Maria Nilsdotter Art direction Web design Maria Nilsdotter is a Swedish fine jewellery designer with her creations sold worldwide. With her flagship store and studio situated in the heart of Stockholm she was in need of a web page with both shop and showroom qualities so that [...]

The smart heat pump Creative direction Art direction Film Photography "The NIBE S-series heat pumps lasts for years due to its smart functions and constant connectivity. They adapt to the conditions of the house and your needs, wherever you are in life." This is the promise that NIBE wanted our campaign [...]

Professional training with your horse anytime, anywhere Art direction Final art Ridesum is a training app for increased collaboration between riders, trainers and experts in the equestrian sport. The app launched in 2019 with the goal of making more professional and hobbyist horse enthusiasts to be able to connect with their [...]

Redesigning Sweden’s oldest rococo theatre Creative direction Art direction Final Art Confidencen’s visual identity had been left untouched since 1976 when Swedish opera singer Kjerstin Dellert saw the old royal theatre’s charm and decided to take it upon herself to restore it to its former glory. In 2017 it was time [...]

Creating a visual identity made for embroidery Art direction Photography Final art When my collaboration with Pillowtalk started they had just started up. Their wish was simple: they needed a visual identity that was centered around a monogram that could be embroidered on their linnen and clothes, and they had a very [...]

Translating an identity into motion Creative direction Art direction Motion design During the summer of 2020 the Study In Sweden identity updated its visual identity. But as in a lot of cases of rebranding a very important part was left out – how does the brand look and feel while moving? [...]